Not long ago we saw how McDonald’s in Japan was attacked by a political group that advocated for inclusion and non-traditional family, all this because of a commercial showing a family enjoying a meal at the famous hamburger chain, A situation that fans and otakus took it as a joke and turned this attack into one of the most memorable moments of the network, as the internet was filled with illustrations where the protagonist was the mother of the family where she was converted into a “waifu” and showed us her “spicier” side. Today it seems that McDonald’s has done it again.
This is the new “waifu” that McDonald’s has introduced!
It turns out that once again McDonald’s through its account on X before Twitter has released a new commercial where we can see a couple of high school students enjoying a meal together at the burger chain, while also enjoying each other’s company in a scene that is easily very familiar to those of us who watch anime, as that touch of “sorrow” and enthusiasm is very recurrent in anime school romance.
So far everything would be normal if it were not for the recent history of McDonald’s in Japan and that we are talking about the otaku community, because immediately some illustrations have come out where this new “waifu” is defiled, as well as very hilarious reactions from the Japanese: “I know there is an NTR on Pixiv of this“, “Do not do this Mac, it will explode and burst into flames”, “Actually the girl on the right is naked”. These were some of the rections from users in Japan.
This kind of illustrations where this girl is now the protagonist have quickly circulated on the internet, but strangely enough it also generated a debate about the current prices of McDonald’s hamburgers in Japan, where they were labeled as “expensive and for rich people“. No doubt, this is just the beginning of a wave of NSFW images that we will see all over the internet, where we can say that the fast food company has done it again. Although we could really think that this was a strategy that was done on purpose thinking about the impact that the previous one had.
It is increasingly recurrent that companies rely on the diffusion that users will give to their products, resorting to strategies like these, but this is certainly a strategy that the company did not expect at the beginning, but thanks to the otakus it has become one of the best internet moments of this year 2023. Tell us in the comments section what you think about this new “waifu” and if you really think this one will have the same impact as the previous McDonald’s girl, we will be very interested in knowing your opinion.
