Recently, news went viral on the internet that Jujutsu Kaisen, had become the most popular anime in the world, surpassing such greats as One Piece and Attack on Titan. But, having been shared by Guinness World Records, many people automatically assumed that this meant that Jujutsu Kaisen had become one of these famous records, however, this is wrong information.
Jujutsu Kaisen has gained much popularity, but not a Guinness Record.
While it is true that the recognition of this story created by Gege Akutami has been increasing, reaching a global fame, especially after the broadcast of its second season, where the well-known “Shibuya Arc” was developed and we could consider it one of the most popular anime of the moment, this fact did not make it a Guinness World Record. This confusion arises because the official website of World Guinness Records, published a note talking about this phenomenon, giving information that had been collected from Parrot Analytics, with which it could be determined that Jujutsu Kaisen had managed to overcome other greats of the industry, positioning itself as the most popular in 2023.
And since this information was shared from an official source such as World Guinness Records, the public immediately assumed that it was a confirmation from this company that the anime had achieved this acclaimed title. In fact, we have to go back a bit and remember how a Guinness World Record works. In order to achieve it, it is not enough to surpass or be the first to establish a certain parameter in some category, but the corresponding record must be made, this is because World Guinness Records establishes certain rules that must be followed to confirm that the record has been fulfilled.
That is why, even if it is true that Jujutsu Kaisen managed to surpass One Piece and Attack on Titan in terms of public demand, this does not mean that it was something officially recognized by Guinness World Records, it is simply something that was measured by Parrot Analytics and communicated by this other company. Although the confusion is understandable because surely the first thing that comes to mind when we see this data shared by a company that is known for measuring and certifying these great feats. One thing we definitely have to give credit to Jujutsu Kaisen is that it has managed to place itself ahead of long-lived stories that are so beloved by anime fans.
One piece of information that might catch our attention is that according to these figures gathered by Parrot Analytics, Jujutsu Kaisen ‘s audience is mostly Generation Z (ages 13 to 22), who comprise 71.3% of its viewers, which indicates that this story managed to captivate a younger audience than One Piece (whose Generation Z audience only comprises 56.7%) and Attack on Titan (with 64.4% of Generation Z viewers). And this may go a long way to explaining the success Jujutsu Kaisen achieved in the past year alone, as Parrot Analytics data takes into account streaming, downloads and social media interaction such as likes, hashtags and shares.
This fact, added to the fact that last year, Jujutsu Kaisen had the big “Shibuya Arc” animation, which was already expected by many readers of the manga, helped this franchise catapult to the top, obtaining its highest popularity peak. It is truly impressive to see what Jujutsu Kaisen achieved because One Piece and Attack on Titan also made a big splash in 2023. One Piece, despite not losing notoriety among anime fans, had an uptick with the release of its live action that attracted new audiences to watch the anime, as well as brought long-time fans back to earlier episodes of the anime.
On the other hand, Attack on Titan delighted fans with the conclusion of its epic story, after waiting for it for a long time. It was the closing of a cycle of many years that accompanied several people and also made a lot of talk about this story. However, it was not enough to prevent Jujutsu Kaisen from stealing the first place that, since 2020, Attack on Titan had held. But tell us, what do you think of the popularity Jujutsu Kaisen has gained in the last year?
