One of the big reasons why titles like “Genshin Impact“, “Zenless Zone Zero“, “Call of Duty: Warzone“, “Honkai Series“, among many others, are having so much success among players of mobile devices and consoles, is the fact that they use the “free-to-play” mode, which basically and in quotation marks, means that playing in them initially does not cost a penny, it’s free, you just have to download the game and that’s it.
Although for those who are not familiar with the world of “gaming” this business model might sound like a disaster at the economic and income level, it turns out that it is not so, because as we will see below this model for its accessibility and easy attraction of new players. It has become a gold mine for developers, as more and more players are spending money in their games.
A recent report reveals the success of Genshin Impact and the video game industry.
A recent report by “Comscore“, an internet statistics and data analysis company, pointed out that during the year 2023, 83% of the players of “free-to-play games” in the United States made a purchase within them, either aesthetic attire, in-game currency, accessories, etc.
This means that this model, also known as “freemium” is being a success when it comes to raising money among its players, since the fact of having free access to them is making users more willing to spend on them in various sectors within the game. Some of the titles where users made the most purchases are “Genshin Impact”, “Call of Duty: Warzone”, “Candy Crush Saga”, “Rocket League”, “PUBG: Battlegrounds” and more.
The report also notes that 62% percent of adults over the age of 18 are involved in some way with video games, of which millennials make up 49% percent and Generation Z around 13% percent. Of all respondents, 77 percent said they play on more than one platform,
In this context, “Comscore” also offers data on the growing popularity of “e-sports”, as it points out that Americans, during the year 2023, spent more than 45 billion hours on applications and video game streaming sites. Of those surveyed, 86% of “Generation Z” and 80% of Millennials said they watch e-sports.
Finally, the data analytics company highlights the cultural importance of video games such as “Genshin Impact” and other free-to-play games, as well as the behavior of their players and points out that they are a fundamental piece for companies to take advantage of this “dynamic and engaged audience”.
Undoubtedly a report that makes more than clear the success of the video game industry, its ability to captivate and move a large sector of the population. As we have seen, the economic data augurs a very long, promising and exciting future for all gamers who see in this medium a great place to chat, enjoy and make new friends.
