Genshin Impact is a huge hit worldwide, and it’s not surprising to see some quirky marketing campaigns in unexpected places. Brazil may not be the first country that comes to mind when you think of crazy commercials, but there’s a large community of otakus & gamers there who appreciate a good ad inspired by Japanese productions. Nissin Brasil knew how to tap into that, as they made the instant ramen brand Cup Noodles team up with the successful game from HoYoverse in this fun marketing campaign.
Cup Noodles and Genshin Impact meet in Brazil
In this awesome new Cup Noodles commercial, we can see four amazing cosplayers of the Genshin Impact characters: Bennett, Yae Miko, Layla and Hu Tao. When Hu Tao cooks them a ramen dish that goes wrong (In reference to her passive skill, “The More the Merrier” that she has in the game), a huge living Cup Noodles container shows up to offer them the titular product. Then a person in a pink fox costume appears and kicks the container, for reasons we don’t know. The commercial ends with the cosplayers enjoying the ramen and with an adorable animated segment of their characters flying to the skies with the Cup Noodles cup.
This collaborative ad is totally surreal and absurd, as it’s inspired by the classic quirky marketing campaigns that are often done in Asian countries like Japan, Korea and China, where this video game comes from. The cosplays of Bennett, Yae Miko, Layla and Hu Tao are of very high quality and the actors who wear them bring a lot of energy to the whole production. You can tell that this commercial was made with love and by people who play Genshin Impact, as it contains funny references to the popular title.
On top of that, now people in Brazil will be able to buy Cup Noodles cups that come with images of Bennett, Yae Miko or Layla. Those who attend the Brasil Game Show in Sao Paulo, from October 11 to 15 can stop by the Nissin Brasil booth to try this new instant ramen based on their favorite video game. There is no confirmation yet that this collaboration with Genshin Impact will be available in other countries.
This Cup Noodles and Genshin Impact commercial is really fun, and it’s a perfect example of the influence that otakus & gamers fans of Asian culture have in Brazil. Of course, the reference to the character Hu Tao is not a coincidence, as you can get her in Genshin Impact right now. Her rerun banner is available for a limited time, until October 17.
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