The popular gacha-style video game Blue Archive released a few days ago its anime called “Blue Archive The Animation“, which with its first episodes failed to capture the expected attention beyond the fans of the title, that is why from the production company made a move which surprised many. And it is that from the renowned YouTube platform, many users found the first full chapter, not as it is usually done to be published from an official channel, but this was transmitted as an advertisement, surprising thousands of people with this move made to promote the anime.
Blue Archive took advantage of Youtube ads to promote the anime
Last April 7, Blue Archive premiered its anime which is part of the spring 2024 season and will feature 12 episodes. This was a long awaited adaptation, since there are a lot of fans of the role-playing game on which this anime is based, the response mostly from them was quite positive, so Blue Archive received praise. Although more people outside of the game needed to see the anime, and to help promote this new series, animation studio Yostar developed a creative advertising strategy, deciding to place the entire first chapter of the anime as a YouTube ad.
When users noticed that there was a 25-minute ad on the platform, they were surprised since it is something unusual, but upon review they realized that it was the first full chapter of the anime, which left them with an even bigger surprise. Their reactions were very positive and comments such as “This is the first time I regret my YouTube Premium subscription” and “I love it when companies show their crazy side” were received. And yes, it is often very annoying to be interrupted by these ads when trying to enjoy material on YouTube, so Blue Archive completely nailed this tactic.
Of course, like any advertising plan, it doesn’t happen without a well thought out plan. On this occasion, the attraction was to be able to view the episode for free and legally, without ads, but within this ad were some smaller ones related to Blue Archive. Undoubtedly, this decision made by the franchise to promote its new series is quite interesting, and in such a saturated market, companies must always think of new ways to approach their audience in order to continue captivating them. This marketing plan of Blue Archive can have positive consequences, for example, if someone was hesitating to watch it, by having a taste of the story, they could be convinced to continue it, giving ratings to the anime.
This leaves us, without a doubt, eager to continue watching this franchise to find out what other strategies they have in mind as part of their marketing plan, since they started off in a very interesting way. So it would be logical to think that we could expect more surprises, on their part, and who would have imagined that we would be excited to see a YouTube ad, especially one lasting 25 minutes? It would definitely be weird to say that someone would have. This event surely got a lot of people commenting on the internet about Blue Archive, which does the franchise a lot of good.
If you still don’t know what this anime is about, in this world the city’s academies are divided into their own districts and each one has its own rules. The General Student Council is considered to be the ruler to achieve the management of the academies. However, an event causes their operation to come to a halt, as the president of the General Student Council has disappeared, causing a great deal of trouble throughout Kivotos. In an attempt to stop these disasters, the General Student Council asks the Federal Research Club, also known as Schale, for help.
